A basketball team that wants to succeed needs to forge a strong team identity and part of that identity is in a good basketball uniform. It is not the only part of course as you also need logos, a mascot, and all that stuff, as well as a strong spirit of teamwork and communication. It will be the players and the coach who have the biggest effect on the team’s identity but a snazzy basketball uniform can help cement team identity and raise team spirits.
Looking good is a step towards feeling good and no one wants a uniform that will make them look bad or foolish. A wise coach who knows exactly what to do, a star player who inspires everyone to greatness, a talented mascot who rallies the stands to support the team, and even a new basketball uniform are all things that can help build a strong team.