Wheeler- Need we say more… ?

Damion- Nearly a quarter century in the ice cream industry. Began working at Carvel and then turned this experience into the idea for a line of vegan and healthy ice cream flavors. In 1987, Damion took this idea and gave it life by creating Wheeler’s Black Label Ice Cream.

“While at Carvel, I was planning events for a variety of customers including businesses and individuals, but they asked me to stop, my events were way too risqué for corporate types” says Damion. “As the first ice cream designer™ I knew then that I wanted to work more closely with clients and have a real impact on their event and experience. That’s why I left Carvel and started Wheeler’s.”